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The e-Nomad profile trend, the new «teleworker» in digital environment

The experts define the e-nomad as a new species of worker that integrates the digital technology in their diary life, who works everywhere and break the traditional spacial parameters. That kind of e-nomad worker born from the needs of conciliating professional and personal lives, besides to growing internationalization of companies.

So, whatever cafe, park, library, house… could transform in an office, thanks to the ICT integration (Information and Communication Technologies).

Although Spain is one of the last countries in Europe promoting the «telework», according to the Libro Blanco del Teletrabajo en España, (White book of Remote-Work in Spain), Spain is situated below than European average with only a 26% of workers hired to work from home, in front of the 35% with e-Nomad profile in the rest of Europe.

This  Libro Blanco del Teletrabajo en España, highlights the 57% of workers have the wish that their companies offer them the possibility to develop their work from home, full-time or part-time, as well. But today there are many companies that do not trust this type of work because they lose the possibility of supervising workers and endangering productivity.

But, the reality differs a lot from this thinking. It has been demonstrated the productivity is high with e-Nomads workers because the concentration level is better than a worker in a company. The fact is, many e-Nomad workers suffer even stress because of an overload of work, or the difficulty to establish a labour journey ends.

I consider myself a hybrid e-Nomad… I never leave to work in that I love, in conclusion, are you an e-Nomad?

The biometric technology is within reach of to the marketing sector to ease the identification of the customer and also to personalize the offer, but, what is biometric marketing?

The biometric technology is based on people recognition from their physiognomic characteristics or the behaviour. Even it was known in the XIV century, in China, it was consolidated in sectors like security in the mid-nineteenth century. But is now, after merging with marketing, when it passed to be used with the objective of study the customer comportment, to adopt product or service to their needs.

Being able to analyze the customer, to know their feelings, and determinate their likes and consumption habits, allows a better personalization of offer improving the user experience. Because the customer, doesn’t want to buy a product or a service, but to live a unique experience, something much easier to get through personalization from the obtained results by the biometric technology.

Phillip Kotler, an expert in Marketing, «best companies are the oriented to people». Because they, the customers, are who recommend what their satisfy, criticize what does not convince them, and they are in charge of meeting their own needs. Thus they makeup opinion tribes and go to a specific product or service.

 

The biometric technology allows to intermediation companies, suggest a route to the user, or a trip, or a experience, or a new product, etc., the simple fact that the potential customer has already bounced information about a place or a concrete object, or has browsed for a while in its web, or has shared content about «that thing» in their social network. I’m sure you’ve been sometime pursued by a banner with an advertising about a hotel wherever where you going. Just the same hotel you were considering for your next break, after of consult its rates in Booking. That’s another way of doing marketing thanks to biometric technology.

But the biometrics not only are focusing on the consumers’ habits. In the hotel sector there is implemented actions based on biometric technology to advantage the ICT integration, and, service personalization, either through wearables devices (like a smartwatch, for example) or using the human body:

• The Kube Hotel Paris offers the possibility to do the check-in with the customer fingerprint, thus saving the expense of room cards, and making easier the customer experience, the only thing the client has to do is to put his finger on the room door lector, and access.
• In Ushuaia Ibiza Beach Hotel goes further, They integrate this same fingerprint register as an access tool to every service they offer.
• Quite futurist is the proposal of Nine Zero Hotel in Boston, a room access by an eye reading system that makes us feel like Tom Cruise in «Mission: Impossible».

And you, have already used this kind of technologies?

The transformation of traditional Travel Agencies into OTA (Online Travel Agency)

10 years ago, the tourist people were looking for an inspiration in travel agents who find just in the corner of their streets. They asked to friends and familiar to know their opinion and consulted in flyers and catalogues to decide their next destiny.

The current situation differs a lot from that before. Not only because of the behaviour of tourist but the transformation of the travel agencies, converting itself from physical office to the digital environment.

Travellers are looking for suggests in some webs like Tripadvisor or Minube, asking to “virtual friends”, trusting in an “automatic inspirator” that decides in their place what to do to their next travel.

The traditional travel agency has lost the protagonism leaving their place to OTAs or Online Travel Agencies, reducing with it the needed resources and increasing the book speeds. But not everything is positive, the OTAs proliferation has caused also the infidelity of the customer because of the offers increase, the price decline and the market competitiveness, making a more exigent and more expert tourist than before.